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Design B2B communications

News 2 September 2016
A year of breakthrough and successful debutes in ReportWatch

A year of breakthrough and successful debutes in ReportWatch

August 31, 2016 the results of the international ranking of annual reports ReportWatch were published. As a result of the 2016 season, the annual reports of the Zebra B2B Design Bureau clients were highly appreciated and significantly strengthened their positions:








Rostelecom (debut)



Russian Railways (debut)






Norilsk Nickel



Aeroflot (debut)



Gazprom Neft (debut)


The annual report of PJSC TransContainer took the 72nd line with “B +” rating (added 35 positions to the results of the previous year), thus retaining leadership compared to comparable companies. For the second consecutive year the report is included in the list of examples of the best practices “Business model, strategy, values.” ReportWatch experts noted the strengths of the report, in particular “Strategy, business model and markets made clearest. Plus a high level of transparency over governance practices (board effectiveness, committees’ activities, etc.).”

The PJSC Rostelecom annual report was one of the brightest debuts in the history of the rating and took the 78th line with “B +” rating, ahead of comparable companies. The report was noted as an example of the best practices on presenting KPI. ReportWatch experts described it as “Another Russian report making an outstanding use of graphs (look at the way the business model is displayed, for example).”

The JSCo Russian Railways annual report made its debut immediately with 123 position and “B +” rating.

EVRAZ PLC annual report showed a remarkable trend and soared to 166 lines up — as a result, it took 177th line and “B +” rating. In addition, the report was noted in the best practices.

The annual report of PJSC MMC Norilsk Nickel confirmed “B +” rating and took 182nd line. The report was also noted in the best practices “Business model, strategy, value.”

Debuts reports of PJSC Aeroflot and PJSC Gazprom Neft were awarded “B” ratings and 297th and 313rd place.

“We should note not only the better positions in the ranking, but also the results of the debut of Russian companies that exceed the boldest expectations,” said Andrey Kozhevnikov, managing partner of the Zebra B2B Design Bureau.

“We are sincerely grateful to the organizers and experts of the rating for the work done. I’m very proud of the 123rd position of JSC ‘Russian Railways’ annual report. This is a very successful debut, especially for a non-public company,” added Evgeny Vrazhkin, managing partner of the Zebra B2B design bureau.

ReportWatch is an independent international rating of annual reports. In 2016 it celebrated its 20th anniversary. The rating experts analyze the 1600 best annual reports from all over the world, form a shortlist and a top-400 rating and present the best practices based on research results to the professional community.

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